FoodCHI 2017

Nov 17 - 18, 2017, RMIT University, Melbourne, Australia

Prof. Simone Pettigrew

Curtin University, Australia


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The many facets of our experience of food: competing perspectives from marketing and health

We have a fraught relationship with food that ranges from fads and obsessions to fear and denial. Competing messages seek to tantalise and constrain our food decisions, and these messages are now delivered across an ever-growing range of traditional and digital media. This presentation will provide an overview of the opposing approaches taken by the marketing and health sectors in their attempts to influence what we eat, including discussion of the ways technology is being used in this battle.

Short bio:

Simone Pettigrew is a Research Professor at Curtin University’s School of Psychology. Her research focuses on individuals’ health-related lifestyle behaviours and how these can be modified to improve health at individual and societal levels. She has a particular interest in food choice processes, and she has been involved in food policy development and implementation in Australia, especially in relation to food labelling.

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Video recording of the talk